Keywords are crucial in SEO because they help search engines to understand:
·
What your content is about.
·
How well it covers a topic and matches the
intent of people searching for it.
·
Which search queries your content should rank
for
The better you understand the different types of keywords
and how to use them, the stronger your SEO strategy will be. By knowing how to
target the right keywords, you can ensure your content reaches the right
audience and ranks higher in search results. On the basis of audience quires
these are the keywords that user search for -
Short Tail Keywords
Long-Tail Keywords
Short-Term Fresh Keywords.
Product Defining Keywords.
Customer-Defining Keywords.
Geo-Targeting Keywords.
LSI Keywords.
On the Basis of User intent, the types of Keywords are
Informational
Navigational
Commercial
Transactional
Let us discuss one by one
1. Short Tail Keywords – A
keyword that made up of one to three words are called as short tail keywords.
Short-tail keywords are important for keyword research because they work as
pillar of keywords to generate thousands of other keyword ideas. Short tail
keywords are used to describe a broad topic. Short-tail keywords are very
popular and have a high search volume,
which means they attract more visitors to website on ranking SERPs. Short-tail
keywords are very competitive, making it difficult to rank for them. Short-tail
keywords are usually expensive and competitive in PPC ads. In Search Engine
Optimization short tail keywords are very difficult to rank on SERPs due to
high competitiveness.
Examples - Shoes,
Phones, Shampoo, Marketing, SEO etc..
2. Long Tail Keywords – Long
tail keywords are longer and more specific keyword phrase that 70% user are
likely to use during quires. Basically long tail keywords are less competitive than short tail
keywords. It helps to attract high – quality traffic for our website.
Example - buy
shoes for men, puma shoes for men, coffee shops in Delhi
3. Short Term Fresh Keywords – Keywords
that are trending or recently in news or on social media are known as Short Term Fresh Keywords. Short Term
Fresh keywords can have very high search volume and potential to attract large
number of visitors with high conversation rate but they are only relevant for a
short time.
Example – Upcoming
Movies in November 2024, Ukraine Russia war Update
4. Product Defining Keywords - keywords
that describe your product best known as Product defining keywords. These are
the keywords your average searcher will type in search engine if they are
looking for a specific product, service or idea that they want to acquire or
get information about. Product defining keywords have the best capability to
put the searcher into the closest possible situation of purchasing from what
you have to offer. It is a very powerful choice of keywords for your business.
Example - Baleno Car in India, Suzuki Car price in
India, Suzuki Ertiga XL7
5. Customer Defining Keywords - Customer-defining
keywords are keywords that target a specific customer persona or market. It
helps you realize who you want to direct your search results to. It also helps
you realize the effectiveness of your keywords on this specific field. These
keywords reflect the demography, ecological, psychographic, and epochal
characteristics of the perfect customer, which include age, geographic
location, interests, needs, and behavior patterns when purchasing.
Example – Men’s
Leather jacket, Female shoes, formal shirt for women’s
6. Geo-Targeting Keywords - keywords
that include a specific geographic
location, such as a city, state, or country. They are also known as geographic keywords or local keywords.
Geo-targeted, or geographically targeted, keywords help identify your business
based on its location and the location of your desired customer base. Using
geo-targeted keywords correctly is one of the best marketing strategies around
for any small business that relies on local customers, such as a beauty salon,
restaurant, retail store, dental office or auto repair shop.
Example - seafood
restaurants in Mumbai, Auto Repair shop in Delhi, Family restaurants in Goa
7. LSI Keywords - LSI
(latent semantic indexing) keywords are words and phrases that Google sees as
semantically-related to a topic. In SEO LSI keywords are search terms related
to the main keyword you are targeting. They help to support your content and
add more context to make it easier for both users and search engines to know
what your content is about.
Example - If your
main keyword is Laddu The LSI
keywords will be How to make Laddu, Laddu Recipe
If you are looking for Suzuki car than LSI keyword will be
Suzuki car price, Suzuki car Models
Keywords Intent
There are four main categories of keyword search intents
that 99% of all search terms fall under: navigational,
informational, transactional and commercial.
Each can give you clues as to what a searcher wants when typing certain keyword
phrases.
1. Navigational - Users
want to find a specific site or page according to their needs. When someone
types a website or brand name into a search engine, these results on SERPs are known
as navigational.
Here are some navigational keyword examples:
Youtube
Myntra
Amazon
2. Informational - Informational
keywords are search terms used to find information, solutions, or guidance on a
specific topic. Informational keywords are search terms used by people who want
to learn something.
Here are some informational keyword examples:
Benefits of meditation?
Guide to investing in stocks
Tips to write blogs
Informational searches often result in featured snippets as well. Featured Snippets are the content or
informational that show at position Zero on SERPs.
3. Transactional - Transactional
keywords are the keywords that show the strongest intent to buy or take
imminent action. Target these keywords with paid ads and highly optimized
product pages. Or other landing pages where users can take immediate action on
your site. Transactional keywords often feature words like “buy,” “subscribe,”
and “for sale. Transactional keywords are valuable for businesses because they
indicate a high level of purchase intent and are the most likely to lead to
conversions.
Here are some Transactional keyword examples:
Buy Mobile online
Order pizza online
Book a hotel room
4. Commercial - Commercial
keywords are specific phrases that people type into search engines when they're
looking to buy products, services, or brands. These keywords show that the
person is likely ready to make a purchase or is at least seriously considering
it.
Here are some Transactional keyword examples:
Best phone under 15000
safest car in India
best affordable tennis shoes
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