Schema markup (or structured data) is a form of microdata that you can add to your website's HTML to improve the way search engines understand and display your content. It enhances SEO by allowing search engines to display richer results and snippets on search engine results pages (SERPs). Here are the main types of schema markup commonly used in Search Engine Optimization:
1. Article Schema
Used for news, blog posts, and articles.
Helps search engines understand the main headline, image, date published, and author, leading to better presentation in search results.
2. Product Schema
Relevant for e-commerce websites.
Includes information like product name, description, price, reviews, ratings, and availability. This can appear as rich snippets in search results, enhancing visibility.
3. Local Business Schema
Used by businesses with physical locations.
Provides details such as business name, address, contact information, opening hours, and services, which can appear in local search results or Google Maps.
4. Breadcrumbs Schema
Shows the hierarchical structure of a website’s pages.
Helps search engines understand the structure of your site and allows breadcrumbs to appear in search results, improving navigation and user experience.
5. Review Schema
Displays ratings and reviews on products, services, or businesses.
The average rating (in stars or numbers) can be shown in search results, making listings more visually appealing and credible.
6. Recipe Schema
Specific to recipe websites.
Contains details like ingredients, cooking time, calories, and ratings, helping search engines showcase rich snippets that improve user engagement.
7. FAQ Schema
Used for question and answer sections.
Displays frequently asked questions directly in search results, allowing users to see relevant answers without clicking through to the site.
8. Event Schema
Displays details about events like concerts, webinars, or conferences.
Includes information like event name, date, location, and ticket availability, which can be highlighted in search results.
9. Video Schema
Used for video content.
Includes metadata like video title, description, upload date, and video length. Helps videos get featured in video search results or carousels.
10. Organization Schema
Represents an organization or company.
Includes information like logo, contact details, location, and social media profiles. This can improve brand visibility in search results.
11. Person Schema
Displays information about individuals.
Includes details like name, job title, birthdate, and social profiles, which can show up in knowledge panels or search snippets.
12. Sitelinks Search Box Schema
Adds a search box directly in search results for a specific site.
Allows users to search your website directly from the SERP, improving user interaction and site traffic.
Using schema markup helps search engines understand your website content better and allows them to display more informative and engaging search results, ultimately improving your SEO. Schemas depends on what types of SEO you are doing for your website or Pages.
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