Google Search Console (GSC) is an important tool for search engine optimization as well as for digital marketers. It is a free tool provided by Google that helps to all types of website either it is service or products based to monitor and improve their site's presence in Google search result pages(SERPs). Before its rebranding on May 20, 2015, it was known as Google Webmaster Tools. Since then, GSC has introduced a range of reports that provide valuable insights into a website’s performance, allowing users to track search clicks, impression, average CTR, average position and all types of errors in the website for better search rankings and user experience. XML sitemap is also being submit in Google Search Console.
First, we will analyze the most common errors that arise in
GSC reports and consider possible ways to fix them.
- Not found (404)
- Soft 404
- Server error (5xx)
- Redirect error
- Crawled - currently not indexed
- Discovered - currently not indexed
- Duplicate without user-selected canonical
- Alternate page with proper canonical tag
- Forbidden (403)
- Indexed, though blocked by robots.txt
- Excluded by ‘noindex’ tag
- Mobile Usability
1. Not Found (404)
The ‘Not found (404)’ report contains a list of URLs of website pages that return a 404 response to the server (page not found).
To view the report, go to the ‘Pages’ →
‘Not found (404)’ section:
How to Fixed
- Restore inaccessible pages if they were deleted by mistake
- Use 301 redirects to new location that is similar to similar pages.
2. Soft 404
The ‘Soft 404’ report contains a list of URLs of website pages that show users the ‘Page not found’ template, but return a 200 server response instead of a 404. Such pages are also called ‘redirect’ or ‘soft’ 404 errors.
To view the report, go to the ‘Pages’ → ‘Soft 404’ section:
How to Fix
We recommend to fix soft 404 pages by adding more
information on the page to let google know more about this pages.
3. Server Errors (5XX)
How To Fix
- Reload the page
- Clear cookies
- Rollback changes
4. Redirect Error
5. Crawled - currently not indexed
- Improve content quality
- Use internal links
- Remove duplicate content
- Request Re- indexing in GSC
6. Discovered - currently not indexed
- Request Indexing
- Check Your Sitemap
- Check for Duplicate Content
- Removed Duplicate Content
- Improve Content Quality
7. Duplicate without user-selected canonical
8. Forbidden (403)
- Clear your browser cache and cookies
- Deactivate browser extensions
- Check your file permissions
8. Indexed, Though Blocked by Robots.txt
9. Excluded by ‘noindex’ tag
10. Mobile Usability
- Text too small to read
- Clickable elements too close together
- Content wider than the screen
- Use API Pages
- Use a responsive design
- Optimize your website's speed
- Optimize your images
- Eliminate pop-ups
- Fixed Core Web Vitals Issues
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